Business signs are permitted according to EITHER of the following two options provided that if one option is used, the right to the use of the other is waived;

    A.    Option I--Wall Signs and Projecting Signs.

    1.    Size. Area of all signs shall not exceed two square feet for each one lineal foot of primary building frontage for the first one hundred (100) feet of primary building frontage and one square foot for each one lineal foot of primary building frontage thereafter; plus one square foot for each one lineal foot of secondary building frontage; provided, however, that twenty-five (25) square feet is guaranteed each frontage by this provision.

    2.    Type and Location. Wall signs are permitted. Only one projecting sign shall be permitted for each business subject to the conditions (a) that said projecting sign shall not extend from the front wall to which it is attached a distance greater than seven percent of the business building frontage or five feet, or whichever is less; and (b) that said projecting sign shall be located within the middle one-third of the front wall of the business building to which it is attached.

    B.    Option II--Wall Signs and Freestanding Signs.

    1.    Size. Area of all signs shall not exceed one and one-half square feet for each lineal foot of lot frontage on an approved street at the front lot line. The total sign area of any one sign shall not exceed three hundred (300) square feet and no wall sign(s) shall be utilized so as to exceed frontage ratios contained in this section. No business sign shall be limited by this section to less than twenty-five (25) square feet.

    2.    Type and Location. Wall signs are permitted. Only one freestanding sign shall be permitted for each lot subject to the conditions that: (a) said freestanding sign shall be located in a planter of appropriate dimension; (b) said freestanding sign shall be located within the middle one-third of the street frontage when said freestanding sign is within twenty (20) feet of said street frontage; (c) said

freestanding sign shall be a maximum of ten feet high and have a maximum area of thirty (30) square feet, provided that for each one foot that said freestanding sign is set back from the nearest street frontage the maximum height may be increased by one-half foot and the area may be increased five square feet; (d) said freestanding sign shall not in any case exceed thirty-five (35) feet in height. A sign for a service station may be combined with a service station price sign as permitted by section 17.52.520P, and the area of the combined sign may exceed these height-area-setback regulations by thirty-two (32) square feet.

    3.    Character. No sign shall be flashing or intermittent, contain moving parts, or be located so as to be directed towards lands in any adjacent R district. (Prior gen. code § 8-48.8.1)