Image of Terry Alderete

Terry Alderete was inducted into the Business & Professions category in 2012.

My Story

Terry Alderete is founder of Alderete Business Visions, a full-service event and festival organizer for nonprofits and businesses. She is a driving force in Oakland's annual Dia de los Muertos festival, San Jose's Mariachi Festival, San Francisco's Carnaval and other important events. She brings a deep understanding of both the corporate and nonprofit worlds to her work. A Bay Area native born to immigrant parents, Terry worked at Pacific Bell for 30 years, starting as an Operator and eventually becoming Ethnic Marketing Director. She later became Chief Operating Officer for the Unity Council, a nonprofit community development corporation in Oakland, before launching her own business. Through her work, Terry brings joy and cultural understanding to communities across the Bay Area.