Albert Lopez
Planning Director

Tobacco Retailer License (TRL) Ordinance in Unincorporated Alameda County

Ordinance Background

On January 14, 2020, the Alameda County Board of Supervisors passed a new law that requires all tobacco retailers in Unincorporated areas of Alameda County to obtain and maintain a valid Tobacco Retailer License (TRL) by September 6, 2020 in order to sell tobacco. Retailers must fully comply with all ordinance provisions by this time. The ordinance established various regulations related to the retail sale of tobacco products, including new requirements related to package sizes, pricing, and restrictions on the sale of flavored products.

Tobacco Retailer License Application

All Tobacco Retailer License renewal applications, along with supporting documents and payment, must be postmarked or received in person no later than December 1 to allow sufficient time to process applications and issue eligible licenses and certificates by January 1. Existing licensed tobacco retailers who fail to renew their license without lapse may be subject to stricter eligibility requirements that may prevent them from being eligible for a tobacco retail license pursuant to Ordinance Section 3.58.060. In other words, YOU COULD LOSE YOUR COUNTY TOBACCO LICENSE IF YOU DO NOT APPLY ON TIME.

tobacco products crossed out

More information regarding the ordinance provisions and tobacco products sales restrictions are provided in the links below. Please note that these documents are reference tools, and do not include every tobacco product regulated under the new law. We encourage you to discuss these regulations with your distributors and make sure that the tobacco products you buy from them are compliant.


Alameda County's Public Health Department (ACPHD) and Community Development Agency will host optional tobacco retailer trainings to provide education and support to retailers operating in the Unincorporated Alameda County. Information on meeting dates and educational materials will be posted below.

Presentation Slides

Video Recordings

Staff Contact

For questions about the Tobacco Retailer License (TRL) Ordinance, please contact Edward Labayog.

Links & Resources

* Portable Document Format (PDF) file requires the free Adobe Reader.